Ariel Adams founded aBlogtoWatch in 2007 as a means of sharing his passion. Since then, according to ABTW, it has become the highest trafficked blog on wristwatches. Based from California, United States Ariel and his team do not solely focus on the high-end segment of watchmaking, but have a democratic approach and cover the full spectrum of watches out there. Ariel will sit down with Alon Ben Joseph of Ace Jewelers to discuss the current state of the industry, predict trends for the coming year and talk about their shared passion for independent and micro watch brands.